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Writer's picturePiyush Sharma

Target 3.A: Substantially Reducing Pollution for a Healthier Planet

Updated: May 16

Strengthen the implementation of the World Health Organization Framework Convention on Tobacco Control in all countries, as appropriate.


Project 1: Smoke-Free Workplace Legislation


Smoke-Free Workplace Legislation

  • Specific: Advocate for and enact a national law banning smoking in all workplaces and public spaces.

  • Measurable: Track the passage of the legislation, monitor compliance rates through inspections.

  • Achievable: Partner with public health agencies and anti-smoking advocacy groups.

  • Result-Oriented: Increase compliance with smoke-free laws by establishments to 80% within one year.

  • Time-Bound: Develop a policy brief and advocacy plan within 3 months, lobby policymakers for 6 months, and monitor compliance for 1 year post-enactment.

Impact Assessment:

  • 3.a.1: Conduct surveys at baseline and end-line to assess changes in self-reported workplace smoking exposure among employees.


Project 2: Graphic Health Warning Label Campaign


Graphic Health Warning Label Campaign

  • Specific: Launch a public awareness campaign featuring graphic health warning labels on cigarette packaging and billboards.

  • Measurable: Track campaign reach through media impressions and social media engagement.

  • Achievable: Partner with media outlets and public health organizations, utilize impactful visuals and messaging.

  • Result-Oriented: Increase public awareness of the health risks of tobacco use by 20% within the campaign period.

  • Time-Bound: Develop campaign materials within 2 months, launch the campaign for 3 months, and conduct post-campaign surveys within 1 month.

Impact Assessment:

  • 3.a.1: Conduct surveys at baseline and end-line to assess changes in public attitudes towards smoking and perceptions of health risks.


Project 3: School-Based Tobacco Prevention Programs


 School-Based Tobacco Prevention Programs

  • Specific: Implement interactive tobacco prevention workshops in all public middle and high schools nationwide.

  • Measurable: Track the number of schools participating and students reached, monitor changes in knowledge and attitudes towards tobacco.

  • Achievable: Partner with the Ministry of Education, develop age-appropriate curriculum, and train teachers.

  • Result-Oriented: Increase student knowledge of the harmful effects of tobacco by 75% within one academic year.

  • Time-Bound: Develop curriculum within 3 months, train teachers within 2 months, and implement programs throughout the following academic year.

Impact Assessment:

  • 3.a.1: Conduct surveys at baseline and end-line to assess changes in student attitudes towards smoking and intentions to use tobacco.


Project 4: Increased Tobacco Taxes and Pricing Policies

Increased Tobacco Taxes and Pricing Policies

  • Specific: Advocate for a significant increase in tobacco taxes and implement minimum pricing policies.

  • Measurable: Track changes in tobacco product prices, monitor tax revenue generated.

  • Achievable: Partner with economic and finance ministries, present data on the effectiveness of such policies.

  • Result-Oriented: Increase the average price of cigarettes by 25% within one year.

  • Time-Bound: Conduct research on optimal tax rates within 2 months, lobby policymakers for 6 months, and monitor price changes for 1 year.

Impact Assessment:

  • 3.a.1: Conduct surveys at baseline and end-line to assess changes in smoking prevalence among different income groups, with a focus on potential reductions for price-sensitive populations.


Project 5: Cessation Support Programs and Hotlines


Cessation Support Programs and Hotlines

  • Specific: Establish a national toll-free quitline and expand access to evidence-based smoking cessation programs.

  • Measurable: Track the number of calls received by the quitline, monitor program enrollment and completion rates.

  • Achievable: Partner with healthcare providers and NGOs, train counselors, and utilize various communication channels (phone, online).

  • Result-Oriented: Increase the number of individuals seeking cessation support services by 30% within one year.

  • Time-Bound: Establish the quitline infrastructure within 3 months, develop program materials within 2 months, and launch services within 6 months.

Impact Assessment:

  • 3.a.1: Track self-reported quit rates among individuals who utilized cessation support services, potentially through follow-up surveys.


Project 6: Ban on Tobacco Advertising and Sponsorship


an on Tobacco Advertising and Sponsorship

  • Specific: Advocate for and enact a comprehensive ban on all forms of tobacco advertising and sponsorship.

  • Measurable: Track the passage of the legislation and monitor compliance by media outlets and event organizers.

  • Achievable: Partner with media regulators and sports associations, raise awareness about the marketing tactics of the tobacco industry.

  • Result-Oriented: Reduce tobacco advertising exposure through various media channels by 70% within one year.

  • Time-Bound: Develop a policy brief and advocacy plan within 3 months, lobby policymakers for 6 months, and monitor compliance for 1 year post-enactment.

Impact Assessment:

  • 3.a.1: Conduct media monitoring studies at baseline and end-line to assess changes in tobacco advertising exposure across different channels.


Project 7: E-Cigarette and Vaping Regulations


E-Cigarette and Vaping Regulations

  • Specific: Develop and implement regulations for e-cigarettes and vaping products, including restrictions on sales, marketing, and flavors.

  • Measurable: Track the development and enactment of regulations, monitor compliance by retailers and manufacturers.

  • Achievable: Partner with public health agencies and consumer protection authorities, utilize existing regulatory frameworks for tobacco products.

  • Result-Oriented: Reduce the availability and appeal of e-cigarettes and vaping products among youth by 20% within one year.

  • Time-Bound: Develop regulatory framework within 4 months, advocate for its adoption within 6 months, and monitor compliance for 1 year.

Impact Assessment:

  • 3.a.1: Conduct surveys at baseline and end-line to assess changes in e-cigarette and vaping product use among adolescents and young adults.


Project 8: Alternative Livelihood Programs for Tobacco Farmers


Alternative Livelihood Programs for Tobacco Farmers

  • Specific: Develop and implement support programs for tobacco farmers transitioning to alternative crops or income sources.

  • Measurable: Track the number of farmers participating in the program, monitor the adoption of sustainable agricultural practices.

  • Achievable: Partner with agricultural extension services and NGOs, provide training and financial assistance.

  • Result-Oriented: Increase the number of tobacco farmers transitioning to alternative livelihoods by 40% within two years.

  • Time-Bound: Develop program structure and identify potential alternative crops within 3 months, pilot the program with a small group within 6 months, and scale up based on success.

Impact Assessment:

  • 3.a.1: Track changes in tobacco cultivation areas and overall tobacco production volumes as farmers shift towards alternative crops.


Project 9: Public Awareness Campaigns on Secondhand Smoke


Public Awareness Campaigns on Secondhand Smoke

  • Specific: Launch public awareness campaigns highlighting the dangers of secondhand smoke exposure, particularly for children.

  • Measurable: Track campaign reach through media impressions and social media engagement.

  • Achievable: Partner with public health organizations and media outlets, utilize compelling narratives and visuals.

  • Result-Oriented: Increase public awareness of the health risks of secondhand smoke by 30% within the campaign period.

  • Time-Bound: Develop campaign materials within 2 months, launch the campaign for 3 months, and conduct post-campaign surveys within 1 month.

Impact Assessment:

  • 3.a.1: Conduct surveys at baseline and end-line to assess changes in public attitudes towards smoking in public spaces and intentions to protect others from secondhand smoke exposure.


Project 10: Smoke-Free Housing Policies


Smoke-Free Housing Policies

  • Specific: Advocate for and implement smoke-free policies in all public housing units and multi-unit residential buildings.

  • Measurable: Track the passage of smoke-free housing policies, monitor compliance rates through tenant surveys and building inspections.

  • Achievable: Partner with housing authorities and tenant advocacy groups, address concerns about ventilation and enforcement.

  • Result-Oriented: Increase the number of smoke-free housing units by 60% within two years.

  • Time-Bound: Develop policy proposals within 3 months, lobby policymakers and housing authorities for 6 months, and monitor compliance for 2 years.

Impact Assessment:

  • 3.a.1: Conduct surveys at baseline and end-line among residents of multi-unit housing to assess changes in reported exposure to secondhand smoke within their homes.

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